PROJECT: Led all endemic marketing efforts for Paste and its online properties. Grew magazine readership from 245,000 to 495,000 making Paste the third largest rock-magazine in publication. Managed three employees. Hired and supervised 30 interns. Developed key endemic marketing programs. Initiated relationships with advertisers and business partners.

YEAR: 2005 - 2010

MY ROLE: Marketing Manager, Program Sales Manager

The Paste Sampler

I curated the content for the Paste Sampler, the magazine’s most influential feature, including new music, music videos, live performances, and short films.

• 99% of readers listened to the Paste Sampler averaging 7 listens each.

• 82% of readers listened to the Paste Sampler 2+ times.

Interactive Project Management: Managed team in website redesign and custom applications to increase traffic and advertising inventory. Set and met monthly traffic and revenue goals.

Media Planning: Managed internal / external communication process to create and execute custom media plans. Delivered successful campaigns to premier clients (Apple, Google, Microsoft) resulting in repeat business.

Event Planning and Public Relations: Created brand awareness in major markets via concerts and lifestyle events with Grammy-winning talent (Beck, ?uestlove) to acquire new subscribers and advertising partners. Earned 20 million media impressions, attracted 45,000 guests in total.

Business Development: Executed content partnerships with major clients: The Coca Cola Company, Dell, AT&T, Delta and Heineken.

Strategic Partnerships: Negotiated strategic distribution partnership. Reduced cost by 50%.

Advertising Sales Support: Managed team in design of media kits, sales materials and editorial calendars. Redesigned most influential sales pieces, doubled monthly revenue.

Online Marketing: Developed first brand awareness across social media. Grew web traffic by over 400% in one year.